The Local Spotlight · Mulberry, Dacula, Braselton, and Hoschton
Own Your Category Before Your Competitor Does.
Own an ad spot on an oversized 12"x 9" postcard, mailed every month to the same ~5,000 nearby homes, with 15 category-exclusive ad blocks per market. One roofer. One dentist. One HVAC.
October 2026 issue · now bookingBilled monthly, cancel anytime. One business per category, ever. Request availability check to see pricing and open categories.
Want the full breakdown by email?
How it works
Four steps. Same cycle, every month.
Local Spotlight mails every month. Here is exactly what happens each cycle, from reservation to results.
Dates shown are for the upcoming cycle based on today. Because Local Spotlight is a monthly subscription, this cycle repeats every month you stay reserved.
Why this exists
Three reasons Local Spotlight works when other local marketing doesn't.
You're tired of marketing that asks you to just trust it.
Every ad gets its own tracked number, QR code, and results report, so you're reading your own call log, not taking my word for it. If zero calls, texts, scans, or form fills come in during the 30 days after your first card lands in mailboxes, we apply a credit to a future monthly payment so a later issue runs free.
You don't have time to be a marketer.
Send me a screenshot, a business card photo, even a picture off your Facebook page, and I'll build your ad myself. Answer three questions, approve one proof, done. Missed calls still get recorded voicemails and directly sent to you.
A shared card only works with one business per category.
Open a typical mailer and you'll find three competitors on the same page. Local Spotlight caps every category at one business, ever. If a slip-up of mine ever puts a competitor of yours anyway, that issue is free.
What's included
Three core components. One flat monthly price.
The Local Spotlight Postcard
Oversized 12"x9", full-color, category-exclusive ad blocks on premium 14pt gloss cardstock, delivered via USPS EDDM to ~5,000 targeted homes every month. Reserve 1 block for a standard ad or combine multiple blocks for a larger ad. Includes Fridge-Worthy Content: emergency numbers, local events, school schedules, seasonal checklists, and a mini monthly calendar.
Lead Tracking System
Dedicated call and text forwarding number, unique QR code, exclusive promo code (if you're running one). QR leads to a landing page Joe builds; form leads email you instantly. Calls forward to your own phone, calls and voicemails are recorded, missed-call alerts, and a full results report after every issue.
Done-For-You Ad Creation
3-question intake, full design from whatever you send (screenshot, business card photo, Facebook profile pic), one round of revision. Zero design skill required on your end.
The 3 Guarantees
Three promises. All in writing.
The 60-Day Drop Guarantee
Your card is printed and handed to USPS within 60 days of payment. If we miss that window, you get a full refund. No fine print.
The One Seat at the Table Guarantee
Category exclusivity, enforced. If a competitor in your category ever ends up on the same card as you, that issue is free.
The Screen Door Guarantee
No minimum term. Cancel anytime before your next charge and future billing stops. Any issue already in production stays paid for and still ships.
Ad sizes
One block is 3.75" wide by 2.5" tall.
Every ad on the card starts from that single block. You can reserve just one, or combine blocks into a bigger ad. Four size options are available — the largest is a 2 × 2 (4 blocks). All previews below are drawn to the same scale so you can compare true physical size.
Standard single block
3.75" × 2.5"
Double-wide banner
7.5" × 2.5"
Double-tall skyscraper
3.75" × 5"
Quad square (largest)
7.5" × 5"
Previews are drawn to the same scale. Actual printed sizes are exact.
The owner
Hi, my name is Joe!
I started Porchline Media because of my passion for supporting local businesses and engaging with the local community. I'm 24, married to my beautiful wife, and a soon to be father. I live in the local area. My mission is to bring affordable direct mail marketing to small business owners trying to find new customers, who otherwise would not be seen in mailboxes because of high direct mail costs for solo advertisers. — Joe Johnson, Porchline Media LLC, Owner
The Offer Formula: the exact offer that gets local leads
Most local business owners guess at what to put on an ad. This free guide gives you a tested formula for writing the offer that actually gets people to call, click, or walk in. No filler, no theory.
- ✓The Offer Formula Guide — full walkthrough with examples
- ✓The Offer Formula Checklist — one-page cheat sheet you can keep on your desk
Built for local small business owners. Both PDFs land in your inbox in seconds.
FAQ
Thirteen honest answers.
- Digital ads compete with hundreds of other ads for a few seconds of attention on a small screen. A 12x9 postcard lands physically in the home, gets picked up, and often ends up on the fridge because the back side is Fridge-Worthy Content (emergency numbers, school schedules, local events). It's a different job than digital ads, not a replacement.
Own Your Category Before Your Competitor Does.
15 category-exclusive ad blocks per market. When they're gone, they're gone.
Request availability and Joe sends your pricing and the open categories the same day.
Owner: Joe Johnson · joe@porchlinemedia.com